Independent affiliate publishing research
Sources checked
Blueprint module
Architecture decides whether readers and search engines can tell what each page is for. These guides cover review hubs, internal links and payment pages, built market by market.
Google's reviews system mainly evaluates review content page by page, but on sites with a lot of review content it may evaluate any content within the site. Structure is how you keep every page useful: one job per page, one market per review, and links that follow the reader's next question.
A framework for casino and sportsbook review hubs with one job per page, market-specific reviews, shared support pages, visible methodology and contextual links, grounded in Google's reviews system and spam policies.
A method for internal linking on iGaming affiliate sites based on reader questions, descriptive anchors and market boundaries, with Google's guidance on helpful content and spam policies on thin affiliate networks.
A framework for payment method pages on casino and sportsbook affiliate sites: market-specific availability, dated fees and timings from your own tests, clear evidence notes, and links to safer gambling tools such as deposit limits.
| Page type | Single job | Evidence | Links in from |
|---|---|---|---|
| Market hub | Help readers choose within one market | Stated criteria; register checks | Home, navigation |
| Review | Assess one product in one market | First-hand tests; dated terms | Hub, comparisons |
| Comparison | Weigh named products on stated criteria | Test logs; methodology | Hub, reviews |
| Support page | Explain one concept per market | Regulator and operator sources | Reviews, comparisons |
| Standards page | Explain methods and relationships | Your own policies | Every page |
Repeating the same explanations and lists on many pages, so no page has a clear job. Explain each concept once and link to it.
Yes, where licenses, terms or rules differ, which is usually the case for gambling products.
On one standards page, linked from every hub and review in its first screen.
Send the editors a question, a source or a correction. A person reads every message.