Independent affiliate publishing research
Sources checked
Blueprint module
A comparison is only as fair as its criteria. These frameworks cover page structure, casino comparison methods and sportsbook reviews by jurisdiction.
Google's review guidance asks pages to explain what sets a product apart, to cover comparable options and to say why something is best for a purpose. Disclosure rules in the US, UK, Germany and Ontario require commercial relationships to be clear. The frameworks below combine both.
A seven-part structure for iGaming comparison pages: intro summary, methodology note, sourced comparison table, eligibility, pros and cons, FAQ and disclosure footer, linked to Google's review guidance and FTC and ASA disclosure rules.
A repeatable method for casino comparisons on affiliate sites: one market per comparison, criteria fixed before testing, scoring tied to evidence, published limits, and separation of commercial relationships from scores.
A jurisdiction-first method for sportsbook reviews covering licensing checks, test scripts for markets, rules and settlement, US state affiliate registration (New Jersey, Michigan, Pennsylvania), Ontario's advertising rules and Germany's legal framework.
A browser tool that builds a comparison page outline from selectable sections with editorial requirements, and exports the outline as a CSV file.
| Test | Question to ask | If the answer is no |
|---|---|---|
| Relevance | Does a reader in this market care about it? | Drop the criterion |
| Evidence | Can every product be scored from a test or dated source? | Drop it or test first |
The full criteria and weighting method, with consistency, independence and licensing tests, is in Step 2 of the casino comparison method.
Start with comparison page structure for the layout, then the casino or sportsbook method for scoring.
Yes. The comparison builder turns your criteria into a page outline you can download.
Only for genuine first-hand reviews with a published method. Do not add rating markup for scores you cannot support.
Send the editors a question, a source or a correction. A person reads every message.