Independent affiliate publishing research
Sources checked
Blueprint module
Governance is what makes a review site trustworthy over time: who checks what, how evidence is recorded, and how changes and corrections are shown to readers.
Google asks creators to make clear who wrote content, how it was produced and why it exists, and warns against "fabricating creator profiles". Governance turns those questions into routine: named owners, evidence logs, update triggers and visible corrections.
An update system for iGaming affiliate reviews built on event triggers, page owners, review intervals and a public change log, with examples of 2025 and 2026 regulatory changes in Great Britain, Germany and Ontario that should trigger edits.
A checklist that classifies every claim in a casino or sportsbook review as tested, cited or unsupported, based on Google's high quality review guidance, the FTC Endorsement Guides and the 2024 FTC rule on consumer reviews.
A framework for explaining casino and sportsbook bonus terms on affiliate sites by market, covering Great Britain's 10x wagering cap and mixed-product ban, Ontario's ban on public inducement advertising, Germany's advertising limits under GlüStV 2021 and the US state approach.
| Record | Owner | Shown to readers? |
|---|---|---|
| Byline and author page with real background | Editor in chief | Yes |
| Methodology and scoring rubric | Editor in chief | Yes |
| Evidence log per review | Page owner | Summary on page |
| Update triggers and review dates | Page owner | Last updated date and change log |
| Corrections log | Editor in chief | Yes, on the affected page |
| Commercial relationships register | Commercial lead | Disclosure page |
Google recommends clear authorship, such as bylines that lead to background information, and warns against fabricated profiles. Use real people or an honest desk byline.
Google asks whether the use of automation, including AI generation, is self-evident to visitors through disclosures or in other ways. State how drafts are produced and checked.
One senior editor, with a public log on each affected page.
Send the editors a question, a source or a correction. A person reads every message.