Quality
Thin Affiliate Content Diagnosis
A diagnosis method for thin affiliate content on iGaming sites based on Google's definitions of thin affiliation, scaled content abuse and site reputation abuse, with signals, a decision table and fixes.
Blueprint module
Editorial Quality
Quality audits ask four questions of every page: is the evidence real, is the commercial relationship clear, is it current, and is it useful to the reader. These guides and tools help answer them.
Google's spam policies describe thin affiliation, scaled content abuse and site reputation abuse. Advertising rules in the US, UK, Germany and Ontario require commercial content to be identifiable. A quality audit checks pages against both.
Guides and tools
Quality
Affiliate Disclosure Placement
How to place and word affiliate disclosures on casino and sportsbook pages under the FTC Endorsement Guides (clear and conspicuous, unavoidable online), the ASA's CAP Code guidance, German UWG § 5a(4) and Ontario's affiliate accountability rules.
Tool
Editorial Audit Workbench
A browser demo of an editorial audit grid for affiliate sites with synthetic rows, filters by page type and verdict, and a CSV export that opens safely in spreadsheets.
Tool
Comparison Page Builder
A browser tool that builds a comparison page outline from selectable sections with editorial requirements, and exports the outline as a CSV file.
Tool
Disclosure Self-Check
A browser self-check listing ten disclosure components for affiliate pages, with gaps and a market note for the UK, US, Ontario or Germany; explicitly not a compliance assessment.
The four audit questions
| Question | Check | Guide |
|---|---|---|
| Is the evidence real? | Tests, screenshots, dated sources | Review evidence checklist |
| Is the relationship clear? | Disclosure near the recommendation | Disclosure placement |
| Is it current? | Last updated date, change log, triggers | Editorial updates |
| Is it useful? | Original information, not copied or templated text | Thin content diagnosis |
Questions
Do the PubliNiche tools audit my site?
No. The workbench uses invented example rows to show how an audit grid works, and the self-check is a list you tick yourself. Nothing is fetched or crawled.
Which guide covers thin pages?
Thin affiliate content diagnosis lists the signals and fixes; editorial updates covers re-checking pages over time.
What should happen to pages that fail?
Improve, merge or remove them under a written rule, and log each decision.
Sources
- Google Search Central, Spam policies for Google web search, last updated August 28, 2026.