Independent affiliate publishing research
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Every guide, tool and market summary in one place. Search by keyword or filter by topic and market. Each guide cites dated primary sources.
12 guides and 3 tools
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A seven-part structure for iGaming comparison pages: intro summary, methodology note, sourced comparison table, eligibility, pros and cons, FAQ and disclosure footer, linked to Google's review guidance and FTC and ASA disclosure rules.
An update system for iGaming affiliate reviews built on event triggers, page owners, review intervals and a public change log, with examples of 2025 and 2026 regulatory changes in Great Britain, Germany and Ontario that should trigger edits.
A market-by-market summary of rules that affect iGaming affiliate publishers in Great Britain, the United States, Canada (Ontario) and Germany: operator responsibility, disclosure, advertising limits, affiliate pay limits and registration.
A framework for casino and sportsbook review hubs with one job per page, market-specific reviews, shared support pages, visible methodology and contextual links, grounded in Google's reviews system and spam policies.
A diagnosis method for thin affiliate content on iGaming sites based on Google's definitions of thin affiliation, scaled content abuse and site reputation abuse, with signals, a decision table and fixes.
A repeatable method for casino comparisons on affiliate sites: one market per comparison, criteria fixed before testing, scoring tied to evidence, published limits, and separation of commercial relationships from scores.
How to place and word affiliate disclosures on casino and sportsbook pages under the FTC Endorsement Guides (clear and conspicuous, unavoidable online), the ASA's CAP Code guidance, German UWG § 5a(4) and Ontario's affiliate accountability rules.
A method for internal linking on iGaming affiliate sites based on reader questions, descriptive anchors and market boundaries, with Google's guidance on helpful content and spam policies on thin affiliate networks.
A checklist that classifies every claim in a casino or sportsbook review as tested, cited or unsupported, based on Google's high quality review guidance, the FTC Endorsement Guides and the 2024 FTC rule on consumer reviews.
A framework for explaining casino and sportsbook bonus terms on affiliate sites by market, covering Great Britain's 10x wagering cap and mixed-product ban, Ontario's ban on public inducement advertising, Germany's advertising limits under GlüStV 2021 and the US state approach.
A framework for payment method pages on casino and sportsbook affiliate sites: market-specific availability, dated fees and timings from your own tests, clear evidence notes, and links to safer gambling tools such as deposit limits.
A jurisdiction-first method for sportsbook reviews covering licensing checks, test scripts for markets, rules and settlement, US state affiliate registration (New Jersey, Michigan, Pennsylvania), Ontario's advertising rules and Germany's legal framework.
A browser demo of an editorial audit grid for affiliate sites with synthetic rows, filters by page type and verdict, and a CSV export that opens safely in spreadsheets.
A browser tool that builds a comparison page outline from selectable sections with editorial requirements, and exports the outline as a CSV file.
A browser self-check listing ten disclosure components for affiliate pages, with gaps and a market note for the UK, US, Ontario or Germany; explicitly not a compliance assessment.
Guides belong to one module: architecture, editorial, comparisons or quality. Market rules summarize the four markets we cover, and the glossary defines terms used across the site.
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