Editorial governance
Editorial Update Systems for Review Sites
Reviews go stale through events, not through time alone: a terms change, a new rule, a license change. Tie updates to named triggers, give each page an owner, and record every material change on the page with a date.
In brief
- Use event triggers (terms change, rule change, license change) as well as a fixed review interval.
- Give every page a named owner and a next review date.
- Show the date of the last substantive change and a short change log; change the date only when content changes.
- Regulators changed rules often in 2025 and 2026, so a trigger list per market is necessary.
A review that was accurate when written can mislead within weeks. Offers end, terms are rewritten and regulators add limits. An update system is the set of rules that decides who checks what, when, and how the change is shown to readers.
Triggers that force an update
| Trigger | Example | Pages to check |
|---|---|---|
| Regulatory change | Great Britain capped bonus wagering requirements at 10 times and banned mixed-product promotions from January 19, 2026 | Every GB bonus page, review and comparison mentioning offers |
| Regulatory change | Germany's GGL has allowed slot stakes above the EUR 1 default, under conditions, since July 1, 2026 | German game and review pages that state stake limits |
| Advertising standard change | Ontario's revised advertising standard on athletes and celebrities took effect February 28, 2024 | Ontario pages that describe marketing or endorsements |
| Operator terms change | New withdrawal limits or bonus rules | That operator's reviews, payment and bonus pages |
| License change | An operator leaves a market or its license is suspended | Hub, review, comparisons; remove calls to action |
| Reader correction | A reader sends a source showing an error | The page named, plus any page reusing the fact |
Roles and intervals
- Page owner. One named editor per page, responsible for checks and for the change log.
- Review interval. A fixed interval for every page, shorter for pages with offers or limits. Record the next review date in your CMS.
- Trigger watch. Someone follows each regulator's news pages and the operators' terms pages, and opens a ticket for every relevant change.
- Second reader. Regulated statements (age, limits, license) get a second check before republishing.
What the reader should see
- "Last updated" with the date of the last substantive change. Do not change the date for cosmetic edits; a date that moves without a change misleads.
- A short change log at the end: date, what changed, why.
- For corrections, a plain note saying what was wrong.
Retiring pages
When a product leaves a market, update the review to say so and remove calls to action, or redirect the page to the market hub with a note. Do not leave a live recommendation for a product that is no longer legally offered.
Worked example (synthetic)
Synthetic example. Invented names and figures that show the method. No real operator, site or test is described.
A team runs 60 review pages across two markets. The update rule sets three triggers: a fixed recheck every 90 days, a rule change in either market, and a reader report of an error. In one week, a regulator announces a change to deposit limit rules. The editor filters the page list by market and finds 14 pages that mention deposit limits. Each gets a recheck task. Eleven need one sentence changed; three need a new section. Every change is logged with the date, the source and the editor's initials, and the "last updated" date changes only on pages whose content changed.
Questions
Should I update the date every time I edit a page?
Only when the content changes in substance. Moving dates without changes tells readers something was rechecked when it was not.
How often should casino reviews be checked?
Set a fixed interval you can keep, shorter for pages with offers and limits, and add event triggers so a rule or terms change prompts an immediate check.
Does a change log help search performance?
Google asks creators to be clear about how content was produced. A visible log helps readers judge freshness. We do not claim a direct ranking effect.
Sources
- Gambling Commission, Gambling promotions to be safer and simpler, updated July 24, 2025.
- GGL, FAQ Einzahlungslimit und Höchsteinsatz, updated August 25, 2026.
- AGCO, AGCO releases guidance to support implementation of revised standard for igaming, February 8, 2024.
- Google Search Central, Creating helpful, reliable, people-first content, last updated October 5, 2026.
Found an error? Tell the editors and link the source. Corrections are dated on the page they change (corrections).